Virtually no business owners follow a few basic principles of business to nearly the degree they deserve. These magic principles almost ensure success, both short-term and long-term, when understood and applied. The magic lies in how easy they are to apply.
Small Business Magic is all about those principles, which the author has spent years in analyzing and refining. As with all basic principles, they seems obvious when they are pointed out. The usual response is, “Yeah, everybody knows that.” Yet just as obviously, everybody doesn’t. In fact, the overwhelming evidence proves that most business owners not only don’t put them into practice, but actively disagree with putting them into practice, while saying they already do!
The biggest problem with Small Business Magic is that if your business fails after you read it, you won’t be able to say you don’t know why. It will be because some or all of the Principles of Quality explained in Small Business Magic were not applied.